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The Anatomy of Sales-Ready Web Copy: How Text Moves Users Through the Funnel by Sales POP!
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The Anatomy of Sales-Ready Web Copy: How Text Moves Users Through the Funnel by Sales POP!
People don’t come to a website to admire the words. They come to decide. They want to know if the offer fits, if the team understands their problem, and what happens next. Web copy shapes that decision long before a sales call starts. Most leads need around five points of interaction before they convert. Those touches add up fast when copy stays vague or cautious. Strong web copy reduces that drag. It sets context early, answers the questions bu…
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