US EditionThe Airdrop Economy: How Crypto Projects Bootstrap Communities
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The Airdrop Economy: How Crypto Projects Bootstrap Communities
In the traditional Web2 world, early contributors who help platforms grow rarely receive meaningful ownership. Sure, some might get stock options, but the process is complicated, paperwork-heavy, and typically reserved for employees rather than users. Web3 has flipped this paradigm on its head. Through token airdrops, projects distribute up to 50% of their total supply. These tokens go directly to early users and contributors. This creates a new…
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