Scope3 aims to upend ad tech with an ‘agentic platform’ for ‘effective, responsible advertising’

Scope3 aims to upend ad tech with an ‘agentic platform’ for ‘effective, responsible advertising’

Today, Scope3 used its inaugural Landscape conference hosted in New York City to launch its new AI-powered “agentic advertising platform” and a host of partnership announcements. Scope3 CEO Brian O’Kelley — widely regarded as a godfather in the space — and partners hope the initiative will help light a touchpaper that will upend the status quo in ad tech.  Related Insights Brand Safety How ‘The Godfather of ad tech’ aims to ‘reimagine’…

L-adtech Scope3 launches the -Agentic Media platform to help its partners sell artificial intelligence (AI)-based media products. -Editors, ad-tech platforms, curators and agencies use the platform to create agent media products that support themselves.

Ad-tech company Scope3 launches Brand Standards, an AI tool that promises a more nuanced approach to brand safety than traditional keyword blocking methods

Mediagazer presents the day's must-read media news on a single page.

The aim of Scope3 is to create a platform that is both effective and environmentally responsible, with the aim of transforming ad tech

The first Landscape conference in New York City saw the debut of Scope3's new AI-powered "agentic advertising platform" and a variety of...