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The AI dating arms race: Dating apps are betting millions that you'll fall back in love with them

Dating apps like Tinder, Bumble, and Grindr invest tens of millions in generative AI to enhance matchmaking and reduce swipe fatigue, with AI dating usage up 300% in 2025.

Summary by Business Insider
Getty Images; Alyssa Powell/BIDating apps like Tinder, Hinge, Bumble, and Grindr are placing big bets on AI-powered matchmaking.They are hoping innovations in the space can combat the app fatigue that has stymied growth.Meanwhile, a new generation of startup apps is emerging, competing with the giants for the internet's singles.Dating apps' original pitch was to match you with anyone."Swipe. Match. Chat. Date." That was Tinder's promise when it …

3 Articles

While 2025 is coming to an end, the time has come to take stock. Including on dating applications. What made the profiles vibrate this year, and above all, what do the interests say about the expectations of singles for 2026?... Read more about Elle.fr

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Business Insider broke the news in United States on Tuesday, December 23, 2025.
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