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Introducing the Digital Advertiser's Playbook 2025: Maximize Performance with First-Party Data

Summary by Tealium
That’s why we’re excited to announce the release of our Digital Advertiser’s Playbook 2025 – your comprehensive guide to thriving in a privacy-first world with a focus on first-party data strategies and Conversions APIs (CAPI). Why This Playbook Matters Now According to our recent press release, Tealium customers are achieving up to a 25% increase in return-on-ad-spend (ROAS) through our CAPI integration capabilities. At a time when every market…
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Focusing on first-party data offers far more than just an improved website functionality and user experience. It is the key to more efficient marketing strategies – and thus to higher sales. read more on t3n.de

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Teikametrics broke the news in on Wednesday, April 30, 2025.
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