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Thailand’s tourist ‘value for money’ appeal wanes as strong baht and rising regional competition take toll

Summary by Pattaya Mail
Strong Baht, Weak Signal – Tourists feel the pinch as Thailand’s currency stays firm, driving them toward cheaper regional alternatives. PATTAYA, Thailand – Thailand, once considered the gold standard of Southeast Asian tourism, is facing increasing headwinds as its currency strengthens and neighboring countries grow more aggressive in luring travelers with competitive pricing, friendlier visa policies, and fresh experiences. Foreign visitors an…
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Pattaya Mail broke the news in Pattaya City, Thailand on Friday, May 9, 2025.
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