Tesla’s Europe sales plunge 49% on brand damage, rising competition
- Tesla sales in Europe plunged 49% year-over-year in April 2024, with only 7,261 vehicles sold across 32 countries including the EU and U.K.
- The steep decline followed factory shutdowns for Model Y upgrades, intensifying competition from Chinese brands like BYD, and backlash from Elon Musk's political involvement.
- Overall, electric vehicle sales in Europe rose nearly 28% in April, while Tesla's market share shrank to 0.7% from 1.3%, highlighting a shift toward rival manufacturers.
- Elon Musk stated last week that Europe is Tesla's weakest market but maintained optimism, asserting the company does not foresee a significant sales shortfall in 2025.
- These figures suggest Tesla faces ongoing challenges in Europe from supply constraints, brand damage tied to Musk's politics, and stronger competition, despite growth in the overall EV market.
296 Articles
296 Articles
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As sales of electric vehicles in Europe continue to grow, Tesla faces one of its worst year-on-year falls on the continent
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In April this year, China’s BYD hit a first--it sold more cars in Europe than Tesla. Of course, one reason for this was EV fans’ reaction to Elon Musk’s political endeavors, but another was that BYD’s EVs were simply better and more affordable. And now Western carmakers want to learn from BYD and other Chinese sector players how to make their electric cars more attractive—and affordable—for buyers. Caixin Global reported this week that non-Chine…
Why Tesla Stock Is Soaring Even As Its Core Business Slumps
Tesla’s electric vehicle business is slowing fast. In the first three months of 2025, its revenue fell 9 percent and profit plummeted 71 percent from a year ago. In April, Tesla’s EV sales in Europe fell 49 percent year-over-year. Despite these alarming numbers, Tesla’s stock has surged—up 23 percent in the past month and nearly 50 percent since its dismal earnings report in April. So what’s driving the rally? Much of it comes down to Elon Musk.…
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