Tesla’s Europe sales plunge 49% on brand damage, rising competition
- Tesla sold 7,261 vehicles in Europe in April 2024, marking a 49% drop from 14,228 units sold the previous year.
- This decline follows increasing competition from Chinese EV maker BYD, which surpassed Tesla in European sales for the first time in April.
- Despite Tesla's falling sales, the overall European battery electric vehicle market expanded, with BEV market share rising from 12% to over 15.3%.
- An analyst from JATO Dynamics highlighted this as a pivotal moment for the European automotive market, emphasizing the challenge Tesla now faces in retaining its leading position.
- Tesla's drop in European sales points to enduring harm to the brand amid rising competition from Chinese EV manufacturers, even as CEO Elon Musk expresses confidence in the company's growth prospects for 2025.
272 Articles
272 Articles
China's BYD races ahead of Tesla for first time in Europe
Sales of Tesla vehicles in 32 European countries tumbled 49% to 7,261 in April from 14,228 in the same month the previous year, according to the figures released by the European Automobile Manufacturers' Association, or ACEA

Tesla Sales In Europe Plunge By Nearly 50 Percent, X Says Elon Musk Is In The “F*** Around & Find Out” Stage
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Tesla attempts to backtrack with new incentives and discounts as sales plummet: 'Truly pulling all demand levers'
When many people think of electric vehicles, they think of Tesla. However, Tesla's brand image has taken some hits recently as CEO Elon Musk has been active in American and global politics, polarizing consumers, who have more options than ever to choose from on a robust EV market. According to Yahoo Finance, the first three months of 2025 were Tesla's worst quarter since the second quarter of 2022. With dropping sales, Tesla has worked on incen…

Tesla Sales in Europe Plunge Nearly 50 Percent
Tesla’s vehicle sales across Europe tumbled nearly 50 percent in April, even as overall electric vehicle demand accelerated across the continent, according to data released on May 27 by the European Automobile Manufacturers’ Association (ACEA). Tesla sold only 7,261 cars in Europe last month, down from 14,228 a year ago—a drop of 49 percent. Meanwhile, overall electric vehicle sales in the region jumped nearly 28 percent, showing how much ground…
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