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Tesla’s Europe sales plunge 49% on brand damage, rising competition

  • Tesla sales in Europe plunged 49% year-over-year in April 2024, with only 7,261 vehicles sold across 32 countries including the EU and U.K.
  • The steep decline followed factory shutdowns for Model Y upgrades, intensifying competition from Chinese brands like BYD, and backlash from Elon Musk's political involvement.
  • Overall, electric vehicle sales in Europe rose nearly 28% in April, while Tesla's market share shrank to 0.7% from 1.3%, highlighting a shift toward rival manufacturers.
  • Elon Musk stated last week that Europe is Tesla's weakest market but maintained optimism, asserting the company does not foresee a significant sales shortfall in 2025.
  • These figures suggest Tesla faces ongoing challenges in Europe from supply constraints, brand damage tied to Musk's politics, and stronger competition, despite growth in the overall EV market.
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As sales of electric vehicles in Europe continue to grow, Tesla faces one of its worst year-on-year falls on the continent

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The Motley Fool broke the news in Alexandria, United States on Sunday, May 25, 2025.
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