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Tesla’s Europe sales plunge 49% on brand damage, rising competition

  • Tesla sold 7,261 vehicles in Europe in April 2024, marking a 49% drop from 14,228 units sold the previous year.
  • This decline follows increasing competition from Chinese EV maker BYD, which surpassed Tesla in European sales for the first time in April.
  • Despite Tesla's falling sales, the overall European battery electric vehicle market expanded, with BEV market share rising from 12% to over 15.3%.
  • An analyst from JATO Dynamics highlighted this as a pivotal moment for the European automotive market, emphasizing the challenge Tesla now faces in retaining its leading position.
  • Tesla's drop in European sales points to enduring harm to the brand amid rising competition from Chinese EV manufacturers, even as CEO Elon Musk expresses confidence in the company's growth prospects for 2025.
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The Motley Fool broke the news in Alexandria, United States on Sunday, May 25, 2025.
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