US EditionTesla sales plunge 40% in Europe as Chinese EV rival BYD's triple
Tesla's European sales fell over 40% in July amid strong competition from BYD, which increased registrations by 225%, surpassing Tesla's market share.
- In July 2025, Tesla's European car sales fell 40.2% to 8,837 units, marking the seventh consecutive month of declines.
- This decline followed intensified competition from Chinese automaker BYD, which saw registrations soar 225.3% to 13,503 cars in the same period.
- Overall European new car sales rose 5.9% to 1.09 million in July, with Volkswagen and Renault increasing registrations while Stellantis and others posted declines.
- Electric vehicle registrations increased strongly, accounting for 59.8% of total sales, yet Tesla’s market share squeezed to 0.8% from 1.4% a year ago, as BYD gained 1.2%.
- Tesla plans volume production of a more affordable electric car in the second half of 2025 to regain competitiveness amid reputational challenges and the growing presence of Chinese brands.
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58 Articles
58 Articles
Alarm bells are ringing at Tesla, as July marked the seventh consecutive month that the American brand registered fewer cars in Europe. The contrast with China's BYD couldn't be starker, as it's showing spectacular growth figures. Why the difference?
·Amsterdam, Netherlands
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Coverage Details
Total News Sources58
Leaning Left9Leaning Right7Center17Last UpdatedBias Distribution52% Center
Bias Distribution
- 52% of the sources are Center
52% Center
L 27%
C 52%
R 21%
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