US EditionTesco criticised for 'unethical' formula-funded midwife advice trial
- Tesco is facing criticism for a pilot program involving Danone-funded midwives offering infant feeding advice, labeled as 'unethical' by critics and reminiscent of past scandals.
- The World Health Organization and UNICEF's Breast Milk Substitutes Code advises against marketing personnel having contact with mothers and pregnant women.
- A midwife quit the program, stating she could not associate with Danone's 'unethical service' and emphasized the role of midwives in protecting women.
- Danone claims the program provides impartial nutritional expertise, while Tesco describes it as a small-scale pilot aimed at supporting parents.
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Tesco criticised for 'unethical' formula-funded midwife advice trial
The midwives were funded and trained by Danone - whose brands include Aptamil and Cow & Gate - before giving advice to parents in a Tesco supermarket. The pilot has been criticised for being reminiscent of the "milk nurses" scandal of the 1970s.
·United Kingdom
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Worcester NewsReposted by 
The Echo UK
The Echo UKTesco urged to stop 'unethical' in-store trial
A Tesco spokesman said it will listen to the views raised by customers and stakeholders when the trial ends
·Worcester, United Kingdom
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