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Tesco and BBH create 5,000-tulip billboard activation at King’s Cross Station for Mother’s Day
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Tesco and BBH create 5,000-tulip billboard activation at King’s Cross Station for Mother’s Day
Mumbai: Tesco, in collaboration with BBH, brought its latest brand platform to life with a large-scale experiential activation at King’s Cross Station, featuring a 5,000-tulip billboard installation. Timed around Mother’s Day, the 2.5m by 8m installation carried the message “Need Anything From Tesco?” and invited commuters to pick up complimentary bouquets to gift to mother figures in their lives. The activation was live from 10 am to 5 pm, with…
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