Tennessee Tourism uses music to redefine accessibility for visually impaired
1 Articles
1 Articles
Tennessee Tourism uses music to redefine accessibility for visually impaired
The Tennessee Department of Tourist Development (TDTD), in partnership with global agency VML, is transforming the way travelers experience the Volunteer State—by turning accessibility into something poetic, personal, and profoundly moving. The new campaign, Sound Sites, is an industry-first initiative that replaces traditional website image descriptions (alt-text) on TNVacation.com with evocative, original song lyrics written by some of Tenness…
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