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Tennessee Tourism uses music to redefine accessibility for visually impaired

Summary by | Reel 360 - Advertising, Film, TV, Media, Music, Entertainment
The Tennessee Department of Tourist Development (TDTD), in partnership with global agency VML, is transforming the way travelers experience the Volunteer State—by turning accessibility into something poetic, personal, and profoundly moving. The new campaign, Sound Sites, is an industry-first initiative that replaces traditional website image descriptions (alt-text) on TNVacation.com with evocative, original song lyrics written by some of Tenness…
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| Reel 360 - Advertising, Film, TV, Media, Music, Entertainment broke the news in on Tuesday, April 22, 2025.
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