Survey: 70% CTV Advertisers to Increase Spending by 17% in 2026

Survey: 70% of CTV Advertisers Plan to Boost Spending in 2026

They were planning to increase spending an average of 17% this year, according to Premion and Advertiser Perceptions

Advertisers Boosting Spending on Connected TV, New Study Finds

If the way to figure out what’s going on is to follow the money, the story in the television business continues to be the shift to streaming and connected TV.The latest example is a new survey released by Advertiser Perceptions and Premion showing more money going into CTV.According to the study, 70% of CTV advertisers said they plan to increase CTV spending in 2026. The average magnitude of the increase is 17%.Premion says the survey shows that…

TEGNA’s Premion: Connected TV Advertisers To Increase Spending

A newly released advertiser study on media spending and priorities in the planning, buying, and measurement of Connected TV and Over-the-Top advertising conducted by Advertiser Perceptions on behalf of TEGNA-owned Premion finds that 70% of respondents expect to increase their Connected TV spending in 2026. Better yet, the average rise is in the double-digit range. Please Login to view this premium content. (Not a member? Join Today!)

Survey: 70% CTV advertisers to increase spending by 17% in 2026

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, according to the 2026 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion, the CTV/OTT advertising solution for regional and local advertisers in […]