Team Liquid Honda End of Sponsorship Details and Future Implications

Team Liquid Honda End of Sponsorship Details and Future Implications

Honda Motor Co. has ended its sponsorship with Team Liquid, a notable organization in the esports industry. This move followed a social media incident involving a Team Liquid player, which was considered inappropriate by Honda’s standards and sensitive to the company’s cultural background. The partnership between Honda and Team Liquid began six years ago, growing into a major sponsorship that included branding rights for the organization’s Leagu…