US EditionTBWA Group China Brings New Rhythm to Ancient Tradition with “Towel Percussion” Campaign - adobo Magazine Online
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TBWA Group China Brings New Rhythm to Ancient Tradition with “Towel Percussion” Campaign - adobo Magazine Online
SHANGHAI, CHINA – In recent years, there has been a renewed interest in traditional Chinese culture, inspiring people to rediscover the beauty of time-honoured customs. While classical art, craftsmanship, and cuisine often come to mind, one meaningful tradition has remained largely overlooked – the Chinese bathhouse culture, a 1,200-year-old legacy with deep roots in Yangzhou. Once an integral part of daily life, this rich cultural practice has …
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