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Taylor Swift’s Engagement To Travis Kelce Spurs Huge Sales Gains

Taylor Swift's engagement to NFL star Travis Kelce has influenced stock prices, with Signet Jewelers rising 3% and American Eagle up 4% after the announcement, industry experts said.

  • On Tuesday, August 26, Taylor Swift and Travis Kelce announced their engagement after a whirlwind romance, sharing the news in joint posts.
  • Long before Kelce, Swift dated high-profile exes including Tom Hiddleston, Harry Styles, and Joe Alwyn, with whom she split in 2023 reportedly via a 27-second phone call.
  • Retail and jewelry stocks jumped after the Swift-Kelce post: Signet Jewelers shares rose more than 3% on Wednesday, American Eagle gained over 4%, and 12 of Swift's albums appeared on the U.S. iTunes Top Albums chart.
  • Betting markets favor a 2026 wedding while the date remains unknown; Selena Gomez is the frontrunner for Swift's maid of honor, and Jason Kelce is expected to be best man.
  • Joe Alwyn's split with Swift reflected tensions over fame and privacy, and her breakups fueled songwriting on The Tortured Poets Department and vault tracks.
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Cosmopolitan broke the news in on Tuesday, August 26, 2025.
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