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Taylor Swift sparks sales surge for Utah jewelry brand

Summary by East Idaho News
PARK CITY, Utah (KSL TV) — A Park City jewelry company is seeing a surge in business after pop superstar Taylor Swift was photographed wearing one of its pieces. Jaclyn and Kevin Elbaum, owners of Audry Rose Jewelry, said orders have skyrocketed and website traffic is up 800% since Swift was spotted in New York wearing their lock necklace paired with a diamond trail lariat. “I don’t know if she realizes what impact she makes to these small busin…

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East Idaho News broke the news in Idaho, United States on Saturday, November 15, 2025.
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