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New for Newborns: Target Expands Its Baby Assortment with Thousands of Products

Summary by The Toy Book
There’s a baby boom taking off at Target. The company is rolling out more than 2,000 affordably-priced baby and toddler items, 30% more new offerings than the year before.  More than half of the new products are exclusive to Target, including health and wellness items, accessories, 14 Good & Gather food and snacks, and an assortment of Cloud Island apparel, toys, plush, books, and other gifts. The collection also features items from trending an…
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The Toy Book broke the news in on Friday, March 28, 2025.
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