US EditionTaco Bell Has 6 New Beverages. What Are Refrescas?
UNITED STATES, JUL 14 – Taco Bell launches six fruit-flavored mocktails nationwide, with three becoming permanent after a positive trial as part of a $5 billion beverage sales goal by 2030.
- Taco Bell introduced six new beverages called Refrescas nationwide on June 26, including Agua Refrescas and Rockstar Energy Refrescas.
- The launch follows a successful 2024 trial of Agua Refrescas in Southern California, which received a positive customer response.
- Agua Refrescas mix real freeze-dried fruit and green tea, providing 52 mg of caffeine per 20-ounce serving, while Rockstar Energy Refrescas deliver 200 mg in pineapple lime and tropical punch flavors.
- Liz Matthews, who leads food innovation at Taco Bell, noted that many individuals, particularly younger audiences, are favoring refreshing beverages as a regular part of their daily habits. In response, the company is significantly investing to position itself as a top destination for unique and creative drink options.
- Three Refrescas will join menus permanently, aligning with Taco Bell’s strategy to expand beverage offerings and attract younger customers seeking fresh, energizing options.
14 Articles
14 Articles
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