Taboola and Paramount Advertising Launch CTV Performance Solution for SMBs

Taboola and Paramount Advertising launch CTV performance solution for SMBs

New Delhi: Taboola (NASDAQ: TBLA) and Paramount Advertising have announced a partnership to introduce Performance Multiplier, a Paramount-branded solution designed to help small and medium-sized businesses (SMBs) measure and extend the impact of connected TV (CTV) advertising across digital channels. “At Paramount, we are proving that television advertising amplifies marketing results everywhere,” said Steve Ellis, Chief Operating Officer, Param…

Taboola and Paramount Advertising launch ‘Performance Multiplier’ to boost SMB CTV advertising

Mumbai: Taboola and Paramount Advertising have announced a strategic partnership to launch “Performance Multiplier” — a Paramount-branded solution designed to demonstrate how TV advertising can amplify digital performance. The initiative will enable small and medium-sized businesses (SMBs) to extend and measure the impact of their connected TV (CTV) advertising. “At Paramount, we are proving that television advertising amplifies marketing result…

Taboola and Paramount Advertising Partner to Extend CTV Performance Across the Open Web

Taboola, a global leader in native advertising and open web discovery, has partnered with Paramount Advertising to introduce “Performance Multiplier”, a Paramount-branded solution designed to demonstrate how connected TV (CTV) advertising can amplify digital marketing performance. The new initiative aims to help small and medium-sized businesses (SMBs) extend and measure the impact of their CTV campaigns beyond streaming environments and across …