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T-Mobile’s Cherian Thomas: We Can Finally Tell You If the Register Rang – Beet.TV

CANNES – While the industry has obsessed over online retail media for the past five years, T-Mobile has been quietly building what may be the most measurable in-store advertising network in America. “Everybody’s been focusing on online retail media where our transactions and most transactions are happening in the store,” Cherian Thomas, head of DOOH for T-Mobile Advertising Solutions, told Beet.TV’s Andy Plesser at the Cannes Lions International…
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Beet.TV - The Root to the Media Revolution broke the news in on Sunday, August 10, 2025.
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