Systematizing Customized Innovation: Rethinking AI as a Creative Discipline Leverage – By Sandra Chéritat-Bretagne, Managing Partner by Insight - The Media Leader

By Sandra Chéritat-Bretagne, Managing Partner of Insightquest At a time when the general AI is imposing itself in marketing processes, the promise of automation seduces with its simplicity: to produce more, faster. But an essential question remains: to accelerate, yes, but to what? To automate production, to multiply content, to shorten cycles... These ambitions are legitimate. Yet, innovation is not measured at the pace of execution. It is meas…