US EditionSydney Sweeney rings opening bell at New York Stock Exchange
- Yesterday, Sydney Sweeney stepped out in New York City and revealed SYRN-branded underwear to promote the label, braving cold weather in an oversize light-blue button-down left open over low-rise jeans.
- SYRN's launch involved a Hollywood sign stunt at the end of January and debuted with everyday intimates and cheeky lingerie, possibly expanding into loungewear.
- Finishing the look, Sydney Sweeney added opaque sunglasses, diamond earrings, and pointed-toe white lace pumps, with her blonde hair styled in luxe curls.
- The appearance doubled as free publicity for the label since celebrity-owned brands gain free advertising when founders appear publicly, and every pap shot can serve as easy publicity.
- As more celebrities front their brands, potential controversies may follow as celebrities fronting their own campaigns rise, recalling Balenciaga’s 2021 backlash that critics argued involved cultural appropriation.
13 Articles
13 Articles
Sydney Sweeney Exposed Her SYRN Undies Under Low-Rise Jeans
TheStewartofNY/GC Images/Getty ImagesSydney Sweeney is in a denim state of mind. On Monday, Feb. 9, she wore a Canadian tuxedo to hit up the New York Stock Exchange and ring the bell with American Eagle, a brand she’s been endorsing since July.Proving she’s an effective ambassador, the Euphoria star basically turned her entire day into an AE catalog when she changed into not one, but two more jean looks later that day, one of which even had a pe…
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Sydney Sweeney rings opening bell at New York Stock Exchange
NEW YORK CITY, N.Y. — Sydney Sweeney, known for her roles in TV shows like "Euphoria" and "The White Lotus," rang the opening bell at the New York Stock Exchange on Monday.
The campaign had been criticized for its ambiguous slogan, accused of promoting eugenics. At the same time, the brand's stock price soared.
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