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Sydney Sweeney and the Real Eugenics Threat - First Things

Summary by First Things
American Eagle has roiled social media by featuring new advertisements showcasing actress Sydney Sweeney’s homonymic double entendre about her great jeans/genes. The ads are classically American: using sex to sell pants, with an attractive blonde, blue-eyed woman provocatively pushing them.  In an earlier age, the scolds who would have attacked the ads were feminists objecting to objectifying women’s bodies. Today’s scolds, however, object to th…

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First Things broke the news in on Monday, August 4, 2025.
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