Electrolux Launches New 'Tough Being Beautiful' Brand Campaign in Australia via Publicis London

Comedic Electrolux spot showcases 'beauty' and 'practicality' of Swedes

Home appliances firm Electrolux has launched a new campaign to champion its latest innovation and celebrate the important role the brand plays in Swedish culture. Devised by creative agency Publicis London, working on its first campaign for Electrolux, ‘Tough being Beautiful’ will look to dramatise the Swedish values that the firm embodies. The work will be centred around a cinematically-shot 45-second film that illustrates the “beauty” and “pra…

Electrolux launches new 'Tough being Beautiful' brand campaign in Australia via Publicis London

Electrolux has launched a new brand campaign which showcases a bold new look based on some of the core values of its Swedish culture – togetherness, practicality, love and respect for nature, and an appreciation for premium simplicity. The new campaign, developed by Publicis London, will be deployed

The Electrolux brand unveils its new cooking plate SapphireMatt, and goes on a campaign with Publicis London to celebrate the launch of the product, inspired by Swedish culture. A series of advertisements highlight the advantages offered by the plate. Durability, practicality and design are all...

Electrolux Says, Swedes Are Beautiful But Tough

Swedes love woodworking in the great outdoors and catching fish with their bare hands. They look good taking part in such activities. Damn good. We learn this in an odd spot from Electrolux that introduces the brand’s SaphirMatt Hob scratch-resistant kitchen cooktops. Note how the product soars through the sky like a culinary UFO. Classy. Electrolux views the effort as “a sharp, stylish take on our Swedish roots that help us cut through in a fr…

Electrolux taps into Swedish forte in first Publicis work - DecisionMarketing

Global home appliance manufacturer Electrolux is championing the brand’s latest innovation based on core Swedish credentials in the first campaign by Publicis London since being appointed to Electrolux’s UK, EMEA and APAC account earlier this year.  At the heart of the activity are the attributes of Electrolux’s new SaphirMatt Hob – including its durability, practicality and sleek design – and it draws parallels between the launch and the core v…