Swatch apologizes for offending Asian market with 'slanted eyes' watch ad

Swatch apologizes for offending Asian market with 'slanted eyes' watch ad

Swiss watchmaker Swatch apologized and pulled an advertisement on Saturday that Chinese audiences called offensive.In both an Instagram post and a post on Weibo, the Chinese social media site, the watch company announced it had removed an ad featuring an Asian model making an allegedly racist gesture and apologized to consumers it had offended."We have taken note of the recent concerns regarding the portrayal of a model in images for the Swatch …

Swatch issues apology for 'slanted eyes' watch ad · American Wire News

A Swiss manufacturer of watches issued an apology and “immediately removed” advertising that reportedly offended Chinese audiences. Swatch posted a message on Instagram and the Chinese social media site, Weibo, apologizing for an ad that had featured an Asian model ” pulling the corners of his eyes,” according to The Guardian. The U.K. outlet published a screenshot of the ad where the model is wearing an orange watch from Swatch’s “ESSENTIALS” c…

Slanted eyes in 2025? Swatch apologises after outrage in China

After the huge backlash Dior and Dolce & Gabbana faced in China over racial stereotypes in their ads, one would think brands would be more careful not to draw the ire of Chinese consumers. In fact, after the widespread “Anti-Asian Hate” campaign during the early pandemic, it is assumed that marketers and the general public are sensitive enough about Chinese and East Asian stereotypes and racism against them. However, Swiss watchmaker Swatch is n…

Swatch ad that sparked backlash puts focus on risky campaigns amid diversity rollbacks - Regional Media News

By Samantha Marshak (Reuters) -In an era of short attention spans and a White House that has declared war on diversity programs, companies are embracing edgier marketing. But the strategy can carry risks. Swiss watchmaker Swatch recently got in trouble for an ad that mimicked racist taunts against Asians and had to apologize. The ad featured an Asian male model pulling up and backwards the corners of his eyes in a “slanted eye” pose. It was not …