Swatch ad that sparked backlash puts focus on risky campaigns amid diversity rollbacks

Swatch Ad That Sparked Backlash Puts Focus on Risky Campaigns Amid Diversity Rollbacks

Swatch ad that sparked backlash puts focus on risky campaigns amid diversity rollbacks

In an era of short attention spans and a White House that has declared war on diversity programs, companies are embracing edgier marketing. But the strategy can carry risks and may alienate a large consumer base of non-white shoppers, branding experts said.

For e.l.f., American Eagle and Swatch, Controversy Is All the Rage

Every week, another brand inspires outrage. The latest: e.l.f. and their campaign with Matt Rife. The surprising thing is that e.l.f usually gets it right.