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Suzuki Has A Plan For ASEAN Markets And It Starts Now
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Suzuki Has A Plan For ASEAN Markets And It Starts Now
Suzuki Japan’s strategy for ASEAN markets pivots on transforming Indonesia into its core regional supply base and leveraging India as a massive export hub for Southeast Asia. Moving away from local manufacturing in markets like Thailand, the brand relies on highly localised hybrid models and new electric vehicles (EVs). Suzuki has utilised Indonesia as its core ASEAN base, investing over Rp 1 trillion (approx. USD61 million) to localise produc…
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