US EditionSuthisakStudio, AAT and MAT launch emotional blood donation campaign targeting Gen Z
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SuthisakStudio, AAT and MAT launch emotional blood donation campaign targeting Gen Z
Less than 3% of Thailand’s population donates blood – significantly below the level recommended by the World Health Organization (WHO) – despite an ongoing national demand. The National Blood Centre, Thai Red Cross Society has partnered with SuthisakStudio, the Advertising Association of Thailand (AAT), and the Marketing Association of Thailand (MAT) to create a compelling public service campaign calling on a new generation of blood donors.
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