US EditionThey Were Out and Their Companies Were Proud. Then Came the DEI Backlash.
- In 2025, the backlash against diversity, equity, and inclusion initiatives intensified, with companies like Target withdrawing from DEI amid boycotts and declining sales.
- This backlash follows years of increased corporate diversity efforts after George Floyd's 2020 murder, though political shifts, notably under President Trump since January, pushed to eliminate DEI.
- Despite the backlash, surveys show strong support for DEI, with 83% of C-suite executives seeing it as vital, 76% of employees willing to stay with DEI-active companies, and legal risks feared if programs end.
- Industry leaders note that companies with diverse boards are more profitable—up to 27% higher—and that opting out of DEI is "a choice with consequences," emphasizing ongoing momentum for inclusion.
- The backlash risks pushing LGBTQ+ professionals into hiding and slowing executive diversity gains, but many corporations, like Costco and Apple, maintain DEI efforts, recognizing their business importance.
13 Articles
13 Articles
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Survey Says: Most High-Level Business Executives Believe DEI Initiatives Are Necessary To Avoid Legal Risk
Source: Jackson State University / Getty Since taking office in January, President Trump has made eliminating diversity, equity, and inclusion (DEI) in all facets of American life one of his key goals. While he’s been relatively successful in getting colleges and universities to bend the knee, it’s been a more complicated situation when it comes to American businesses. A recent survey has potentially revealed the reason for that, as many busines…
Survey: High-Level Business Execs Say DEI Is Necessary
Source: Jackson State University / Getty Since taking office in January, President Trump has made eliminating diversity, equity, and inclusion (DEI) in all facets of American life one of his key goals. While he’s been relatively successful in getting colleges and universities to bend the knee, it’s been a more complicated situation when it comes to American businesses. A recent survey has potentially revealed the reason for that, as many busines…
Building Diversity and Inclusion in the Workplace for a Stronger Future
While some organizations are scaling back diversity, equity and inclusion (DEI) efforts, others are maintaining their efforts. There’s also still a growing focus on DEI and inclusive company culture in the workplace, especially in corporate and startup companies. The shift toward diversity and inclusion in the workplace isn’t just a moral imperative–it can be a strategic advantage. DEI not only promotes social responsibility in the workplace—it …
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