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Published 2 months ago

Surge in Wendy's complaints exposes limits to consumer tolerance of unstable prices

  • Wendy's clarified their "dynamic pricing" strategy, aimed at benefiting customers and crew members, distinguishing it from "surge pricing" during peak demand.
  • Amid societal backlash over increased menu prices during busy hours, consumer sensitivity to price variations, particularly in fast-food chains like Wendy's, was highlighted.
  • Experts note dynamic pricing has deep roots within industries like airlines and online retail, fluctuating prices based on market conditions and demand.
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