Surge in Wendy's complaints exposes limits to consumer tolerance of unstable prices

Wendy's changes course on pricing policy after surge of complaints

INDIANAPOLIS (WISH) — A frosty reception to a new pricing system has led to fast-food chain Wendy’s changing its course on a previous plan to implement a surge pricing system. Earlier this week, Wendy’s announced plans to increase menu prices during its busiest hours (similar to Uber’s surge pricing). Wendy’s CEO Kirk Tanner said that the Dublin, Ohio-based burger chain would start testing dynamic pricing, also known as surge pricing, as early…

Surge in Wendy's complaints exposes limits to consumer tolerance of unstable prices

By ANNE D’INNOCENZIO and DAVID HAMILTON AP Business Writers NEW YORK (AP) — A social media backlash to media reports that said fast-food chain Wendy’s had plans to increase menu prices during its busiest hours shows a limit to where, when and for what U.S. consumers will trade more cash for convenience. While customers may be willing to pay more for a hotel room during peak vacation times or to fork out more for a rush hour Uber ride, it looks l…

Surge in Wendy's complaints exposes limits to consumer tolerance of unstable prices

By ANNE D’INNOCENZIO and DAVID HAMILTON AP Business Writers NEW YORK (AP) — A social media backlash to media reports that said fast-food chain Wendy’s had plans to increase menu prices during its busiest hours shows a limit to where, when and for what U.S. consumers will trade more cash for convenience. While customers may be willing to pay more for a hotel room during peak vacation times or to fork out more for a rush hour Uber ride, it looks l…

Surge in Wendy's complaints exposes limits to consumer tolerance of unstable prices

By ANNE D’INNOCENZIO and DAVID HAMILTON AP Business Writers NEW YORK (AP) — A social media backlash to media reports that said fast-food chain Wendy’s had plans to increase menu prices during its busiest hours shows a limit to where, when and for what U.S. consumers will trade more cash for convenience. While customers may be willing to pay more for a hotel room during peak vacation times or to fork out more for a rush hour Uber ride, it looks l…

Surge in Wendy's complaints exposes limits to consumer tolerance of unstable prices

A social media backlash to media reports that said fast-food chain Wendy’s had plans to increase menu prices during its busiest hours shows a limit to where, when and for

Surge in Wendy's complaints exposes limits to consumer tolerance of floating prices - The Morning Sun

NEW YORK (AP) — Consumers will pay more for a flight to Florida or for a hotel room during peak vacation times. They fork out more for a rush hour Uber ride, perhaps while grinding their teeth, and rely on apps like ParkWhiz or ParkMobile to book spots for their cars at premium prices. But a social media backlash this week to media reports that said fast-food chain Wendy’s had plans to increase menu prices during its busiest hours showed a limit…