Supplier promotions getting back on track

Supplier promotions getting back on track

Promotions played a bigger role in the automotive aftermarket last year, with deeper discounts and more frequent offers driving consumer behaviour, according to an industry observer. Nathan Shipley, executive director and industry analyst in Circana’s automotive aftermarket practice, highlighted the increasing role of promotions in the industry — but they’re not as deep as we’ve seen in the past. “We have seen kind of a step up in promotions thi…