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Superfakes changed fashion. So what now?

Summary by The Independent
Once a back-alley hustle, superfakes now thrive in plain sight, aided by global supply chains and luxury houses that weakened their own defenses. Holly Baxter talks to fashion insiders about how this crisis should have been averted — and why the Labubu might signal a way back for struggling brands

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The IndependentThe Independent
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The Independent (US)The Independent (US)
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Superfakes changed fashion. So what now?

Once a back-alley hustle, superfakes now thrive in plain sight, aided by global supply chains and luxury houses that weakened their own defenses. Holly Baxter talks to fashion insiders about how this crisis should have been averted — and why the Labubu might signal a way back for struggling brands

·London, United Kingdom
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  • 100% of the sources lean Left
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The Independent broke the news in London, United Kingdom on Monday, September 15, 2025.
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