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Supercars Introduces Membership Model to Drive Revenue and Fan Engagement - Ministry of Sport

Summary by ministryofsport.com
Supercars has introduced its 2025 paid membership program, marking a significant shift in its commercial strategy to deepen fan engagement while expanding revenue opportunities beyond traditional sponsorships and ticket sales. The MySupercars membership initiative offers two tiers— MySupercars+ and MySupercars Track+ —targeting both digital and live-event audiences. This move aligns with broader industry trends where direct-to-consumer experienc…
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Supercars Introduces Membership Model to Drive Revenue and Fan Engagement - Ministry of Sport

Supercars has introduced its 2025 paid membership program, marking a significant shift in its commercial strategy to deepen fan engagement while expanding revenue opportunities beyond traditional sponsorships and ticket sales. The MySupercars membership initiative offers two tiers— MySupercars+ and MySupercars Track+ —targeting both digital and live-event audiences. This move aligns with broader industry trends where direct-to-consumer experienc…

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ministryofsport.com broke the news in on Wednesday, February 12, 2025.
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