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Superbrands study reveals AI, inflation are redefining brand loyalty in Singapore
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Superbrands study reveals AI, inflation are redefining brand loyalty in Singapore
SINGAPORE — The majority of consumers in Singapore have been altering their purchasing habits due to higher living costs, AI-driven recommendations, and influencers. According to The 2025 Consumer Survey released today by Superbrands Singapore, the largest international brand awards programme, 44% of consumers say they would consider switching brands due to higher living costs, while AI tools and influencers continue to play a role in shaping pu…
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