US EditionSuper Bowl 60 Was Most-Watched Program in NBC History, but Fell Short of Game’s Viewership Record
Super Bowl 60 peaked at 137.8 million viewers in the second quarter on NBC, setting a U.S. record despite averaging fewer viewers than last year’s game.
- On Sunday, Feb. 8, 2026, Super Bowl 60 became the most-watched program in NBC history, peaking at 137.8 million viewers during the second quarter.
- Across NBC, Peacock and Telemundo, the game reached 124.9 million viewers while Bad Bunny and Lady Gaga headlined halftime, and the NFL said social views hit 4 billion with 55% international.
- Nielsen's data show the broadcast averaged 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital and NFL+, while Bad Bunny's halftime averaged 128.2 million and Telemundo set records with 3.3 million and 4.8 million Spanish-language viewers.
- AP noted the Super Bowl fell short of setting U.S. broadcast and halftime records, with ratings below last year's 127.7 million, and full Nielsen ratings will be released on Wednesday.
- Social metrics show total social consumption of the halftime show hit a record 4 billion views after 24 hours, and full global figures are expected early next week with NBC's Primetime in Milan averaging 42 million.
13 Articles
13 Articles
Super Bowl Viewership Is Misleading, Worse Than Reports Say
The NFL and NBC say Super Bowl LX between the Patriots and Seahawks averaged 124.9 million viewers, making it the second most-watched Super Bowl ever, behind last year’s Chiefs-Eagles game.That's true. Sort of.Before the start of the season, Nielsen updated its measurement methodology to a system called Big Data + Panel, combining digital device data with its traditional meter panel. The change resulted in notable increases in average viewership…
Super Bowl LX Becomes Second Most-Watched in History
An estimated 124.9 million viewers watched Super Bowl LX on February 8, according to Nielsen’s Big Data + Panel measurement, with NBC’s presentation ranking as the second most-watched Super Bowl in history. The post Super Bowl LX Becomes Second Most-Watched in History appeared first on WORLD SCREEN.
Super Bowl LX averages 124.9M viewers in U.S., falls short of record
Sunday night’s Super Bowl and Bad Bunny fell short of setting records for most watched U.S. broadcast and halftime show. Seattle’s 29-13 victory over New England averaged 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, according to Nielsen’s Big Data + Panel rating system. That fell short of the 127.7 million […] The post Super Bowl LX averages 124.9M viewers in U.S., falls short of record appeared first on Sports…
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