Adani Group Shuts Down Super App Ambitions Amid Financial Losses and Internal Turmoil

Adani Group Shuts Down Super App Ambitions Amid Financial Losses and Internal Turmoil

The Adani Group has reportedly pulled the plug on its ambitious Super App project, Adani One, marking a strategic retreat from its digital consumer play, said a report by Bloomberg. Launched in December 2022 by Adani Digital Labs, the app was envisioned as a one-stop platform for travel, hospitality, and airport services, modeled after global super apps like WeChat and domestic counterparts such as Tata Neu.Despite initial traction and a user ba…

Super apps aren’t that super in India... Just ask Adani

In today’s Finshots, we tell you why the Adani Group quietly pulled the plug on its super app dreams and what it really takes to build one that works.But before we begin, if you’re someone who loves to keep tabs on what’s happening in the world of business and finance, then hit subscribe if you haven’t already. If you’re already a subscriber or you’re reading this on the app, you can just go ahead and read the story.The StoryBack in 2022, the Ad…