Sun World Ushers in Early Grape Season with Strong Start for RUBY RUSH

Sun World debuts Ruby Rush proprietary grape

BAKERSFIELD, CA (May 13, 2025) – Sun World International BB #:341274, an international leader in produce licensing with one of the largest and longest-running private breeding programs, is kicking off the 2025 grape season with the powerful debut of its newest proprietary variety, Sugrafiftythree, marketed in the RUBY RUSH brand.This early-season red seedless grape, named for its radiant color, crisp texture and bold sweetness, has quickly prove…

The company kicked off the 2025 grape season with the strong debut of its new patented variety, Sugrafiftythree. It is already grown in more than 10 countries. See more

Sun World Ushers in Early Grape Season with Strong Start for RUBY RUSH

With multiple successful field trials, widespread licensee excitement, and plantings underway, Sugrafiftythree has rapidly established itself as the early-season red grape variety of choice. Its standout attributes — early availability, natural coloring, high yield potential and exceptional consumer appeal — are filling a critical gap left by traditional varieties that often struggle with coloration and consistency. ... Continue reading: Sun Wor…

Sun World debuts Ruby Rush as it ushers in early grape season

The early-season red seedless grape is “proving its value to growers” and is now cultivated in ten countries, with production expanding