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Successful Branding: Smirnoff, Kfc, Johnnie Walker, Absolut, Kia
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Smirnoff ICE generated more than 3.4 billion impressions and obtained +3.7% in sales during its relaunch campaign. KFC Brazil activated 1,000 award-winning “chicken bones”, sold 10,000 ice creams in a week and achieved 10 million organic views. The global brand identity design market reached an estimated value of 40 billion dollars. The new wave of “relanzación” When a brand decides to relaunch its image or product, it is no longer enough to cha…
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