— Article in collaboration with One to One IA x Customer Experience Next October in Biarritz, One to One IA x Customer Experience will bring together close to 460 marketing, data, digital and brand content decision makers around a question that gradually imposes itself on all marketing directorates: how can we continue to exist when consumers are no longer the only ones to make decisions? For a long time, the customer relationship has been built…
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— Article in collaboration with One to One IA x Customer Experience Next October in Biarritz, One to One IA x Customer Experience will bring together close to 460 marketing, data, digital and brand content decision makers around a question that gradually imposes itself on all marketing directorates: how can we continue to exist when consumers are no longer the only ones to make decisions? For a long time, the customer relationship has been built…