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Strike a pose: AI takes to the catwalk

Summary by Financial Times
Swedish retailer H&M’s use of a ‘digital twin’ in its ads opens up a whole range of possibilities for the fashion industry

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The 'shopping' of the future is just around the corner. If there is a terrain where technologies as disruptive as artificial intelligence (AI) have found a good breeding ground this is the textile sector and, particularly, the Spanish that counts among its ranks to retailers present throughout the globe such as Inditex, Mango and Tendam. Although algorithms already flood everything, the impact is being especially relevant in the shopping experie…

·Madrid, Spain
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Financial Times broke the news in London, United Kingdom on Sunday, July 13, 2025.
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