Streaming Accounted for Record 44.8% of Total TV Viewing in May, Nielsen Reports

Streaming Accounted for Record 44.8% of Total TV Viewing in May, Nielsen Reports

Streaming has surpassed linear TV for the first time, according to a report from Nielsen. According to Nielsen’s May numbers from The Gauge, the company’s monthly TV insight report, broadcast and cable viewing combined accounted for 44.2% of all TV watched for the month, while streaming came in at 44.8%. “It’s fitting that this inflection […] The post Streaming Accounted for Record 44.8% of Total TV Viewing in May, Nielsen Reports appeared first…

WBD, FOX Land Gains in May Media Distributor Gauge - WORLD SCREEN

In May, YouTube extended its lead at the top of Nielsen's Media Distributor Gauge with a 12.5 share of viewing, with the biggest gains in the month reported for Warner Bros. Discovery and FOX. The post WBD, FOX Land Gains in May Media Distributor Gauge appeared first on WORLD SCREEN.