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Streamers Netflix, Disney+ Altering Consumer Strategies to Engage Viewers
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Streamers Netflix, Disney+ Altering Consumer Strategies to Engage Viewers
When Nielsen released its most-recent monthly report on household TV streaming market share, YouTube topped its next two competitors — Netflix and Disney+ — with a 13.4% market share compared with 7.8% and 5% for Netflix and Disney, respectively. The news has reportedly rattled executives at Netflix and Disney, with both companies now eschewing legacy … Continue reading "Streamers Netflix, Disney+ Altering Consumer Strategies to Engage Viewers" …
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