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Stop Calling It a Chatbot: Rewriting the Rules of Virtual Agent AI

Summary by CX Today
Host Rhys Fisher, Associate Editor at CX Today, sits down with Tom Azernour, AI Product Manager at Diabolocom, to unpack why the virtual agent category is long overdue for a rethink. As contact centers move beyond legacy voice bots into the agentic era, Tom explains what “orchestration-first” AI actually means in practice and why the architecture decisions made today will define CX performance for years to come. If your virtual agent is still ju…
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Just a few years ago, the chatbot was seen as a symbol for the practical use of artificial intelligence. He answered questions, supported users and facilitated individual work steps – but remained fundamentally reactive. The initiative was based on humans and it showed more assistance than real action. A new stage of development is now beginning with active AI. "AI agents no longer only respond to requests, but also pursue goals independently, a…

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CX Today broke the news on Wednesday, July 8, 2026.
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