Steven Bartlett and Authentic Brands Are Betting $400 Million That Creators Will Build the Next Gucci

Steven Bartlett's Media Company Partners With Authentic Brands Group To Turn Creators Into Global Businesses

Steven Bartlett's media company partners with Authentic Brands Group to turn creators into global businesses.

Steven Bartlett and Authentic Brands Are Betting $400 Million That Creators Will Build the Next Gucci

The host of ‘The Diary of a CEO’ podcast and billionaire Jamie Salter, founder of Authentic Brands Group, have launched a strategic venture to invest in creator-led brands.

Steven Bartlett and billionaire launch $400m creator venture

The Diary Of A CEO host Steven Bartlett has joined forces with Authentic Brands Group to invest up to $400m to back other creators in growing their businesses. The Dragons’ Den star – through his holding company, Steven.com – has teamed up with billionaire Jamie Salter, founder of Authentic Brands Group, on their joint venture OBSN (Obsession). OBSN will combine Bartlett’s expertise in building a creator business – audience growth, data, content…