Creator Economy Dynamo Steven Bartlett Partners With Authentic Brands to Launch OBSN Brand Development Venture

Authentic Brands’ Matt Maddox: Ready to IPO Early 2027

Matt Maddox, CEO of Authentic Brands, discusses why the company is partnering with creator Stephen Bartlett in a joint venture rather than pursuing a buyout-style deal. Maddox says Authentic Brands sees the creator economy as a major growth engine for media and audience expansion over the next decade, and views Bartlett as a strong partner for building brands through creator-led platforms. He speaks with Romaine Bostick on "The Close." (Source: …

'Diary of a CEO' star Steven Bartlett bets up to $400 million to build a new generation of star creators

Steven Bartlett, host of "Diary of a CEO," wants to apply his playbook to other creators.Sam Barnes/Sportsfile for Web Summit Qatar via Getty ImagesPodcaster Steven Bartlett is joining with Authentic Brands to help creators grow their businesses.They announced a venture called OBSN that will invest up to $400 million in creators.Bartlett has tried to apply his success to other creators before, with podcast network FlightStory.Podcast star Steven…

Creator Economy Dynamo Steven Bartlett Partners With Authentic Brands to Launch OBSN Brand Development Venture

Entrepreneur Steven Bartlett has teamed with Authentic Brands to launch OBSN, a platform to support creators and nurture creator-led businesses.

Authentic and Steven Barrlett's company launch new media business

Authentic, parent company of brands like Ted Baker and Reebok, has collaborated with Steven Bartlett’s creator holding company Steven.com to launch OBSN (Obsession). OBSN is designed for creators and provides news, analysis and live experiences for the creator economy. Any partnership that is formed through the new company will be tailored to the creators ambitions and aims to give them the resources they need to scale. Steven.com will be respon…

Steven Bartlett and Authentic launch OBSN to back creator businesses

Steven Bartlett OBSN, a venture with brand owner Authentic, will invest in creator-led media companies and brands and run a creator economy news platform.