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Stephen Curry, Kyrie Irving and Other Stars Launch a New Millionaire Business Outside the NBA
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Stephen Curry and Kyrie Irving, stars of the NBA. Image: NBA The National Basketball Players Association (NBPA), the NBA player union, opened a new line of business with the launch of Plyrs Untd, a brand focused on events, content and commercial activations with basketball players as protagonists. The initiative replaces Think450, the former trade union's former business division, and seeks to expand the revenue of an organization that already b…
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