Stéphane Waser, CEO of Maurice Lacroix: "There Is Demand, but at Lower Price Levels"

The brand celebrates its 50th anniversary this year. It is one of the few independent manufacturers still active in the mid-range segment in Switzerland. A particularly rough price zone at the moment. In response, the management is stepping up its activityMaurice Lacroix has its feet in the Franches-Montagnes and head in Zurich. Production is centralized in Saignelégier (JU), but strategic decisions are taken at the Limmat, at the headquarters o…