Steph Curry Just Became the First NBA Player to Wear an On Sneaker on Court — Shop His Exact Style Here
Stephen Curry became the first NBA player to wear On brand shoes on court, choosing Roger Federer’s tennis model for its stability and multi-directional support.
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4 Articles
Steph Curry Just Became the First NBA Player to Wear an On Sneaker on Court — Shop His Exact Style Here
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. It’s not every day that a professional basketball player chooses shoes from the buzzy Swiss sportswear brand On for their on-court style. In fact, this has never happened before, until Stephen Curry made it status quo prior to his January 20, 2026, game against the Toronto Raptors. Though the latter team won, Cu…
Steph Curry Warms Up In ON Basketball Sneakers
Stephen Curry made sneaker history tonight by warming up in ON running shoes. This marks ON’s first official appearance on an NBA court. The Swiss performance brand is now making waves in professional basketball. Curry has been experimenting with different sneaker brands recently after years with Under Armour. His footwear choices have created massive buzz across the basketball community. Fans and analysts are speculating about potential new par…
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