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Steph Curry Just Became the First NBA Player to Wear an On Sneaker on Court — Shop His Exact Style Here

Stephen Curry became the first NBA player to wear On brand shoes on court, choosing Roger Federer’s tennis model for its stability and multi-directional support.

Summary by WWD
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. It’s not every day that a professional basketball player chooses shoes from the buzzy Swiss sportswear brand On for their on-court style. In fact, this has never happened before, until Stephen Curry made it status quo prior to his January 20, 2026, game against the Toronto Raptors. Though the latter team won, Cu…

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Front Office Sports broke the news in on Wednesday, January 21, 2026.
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