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State of the Industry Q&A 2025: Isaac Larian, MGA Entertainment

Summary by The Toy Book
In this digital companion to this year’s edition of The BIG Toy Book, MGA Entertainment Founder & CEO Isaac Larian shares insights into the company’s wins and opportunities and offers predictions for the rest of 2025. Bratz | Source: MGA Entertainment The Toy Book: What were some of MGA’s big wins last year? Isaac Larian: MGA’s Miniverse (which now has an impressive 64% market share in the mini category and growing); Bratz is continuing to gro…
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State of the Industry Q&A 2025: Isaac Larian, MGA Entertainment

In this digital companion to this year’s edition of The BIG Toy Book, MGA Entertainment Founder & CEO Isaac Larian shares insights into the company’s wins and opportunities and offers predictions for the rest of 2025. Bratz | Source: MGA Entertainment The Toy Book: What were some of MGA’s big wins last year? Isaac Larian: MGA’s Miniverse (which now has an impressive 64% market share in the mini category and growing); Bratz is continuing to gro…

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The Toy Book broke the news in on Monday, March 10, 2025.
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