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Stars, Stripes and Shopping Carts: What Americans Buy for the Fourth of July in Kansas
Instacart said hot dog buns rose 360%, sweet corn 453% and s'mores ingredients nearly 550% above their yearly average on July 4.
On the Fourth of July, demand for cookout staples hits its yearly peak, with Instacart data showing potato chips spike 53% above normal, hot dog buns surge 360%, and sweet corn jumps 453%.
Grill preferences split the nation evenly: hot dog buns ruled 25 states and Washington, while hamburger buns claimed 25 states. The West and Plains, including Alaska, Montana, and Idaho, lean heavily toward hamburgers.
Potato chips claimed the largest share of any July 4th category, yet regional brand loyalties run deep: Cape Cod dominates New England, Zapp leads Louisiana, Better Made owns Michigan, and Maui Style rules Hawai.
S'mores orders erupt at Independence Day, peaking nearly 550% above yearly average. Of Fourth of July week orders, 95% included Hershey chocolate bars, revealing unwavering brand loyalty.
Regional food traditions shape July 4th orders: canned baked beans remain a Southern institution in Mississippi and Georgia, the Southwest leads in green lime consumption, and Utah, Ohio, and Kentucky over-index on popsicles.